SEO tools are software applications that help you track search traffic. Using these tools, you can improve your website’s search engine ranking and increase conversions. Some of these tools are free, while others cost money. These tools analyze the volume and quality of search traffic to your website and determine which keywords are most valuable to your audience.

What Are SEO Tools?

Some of the most widely-used tools are Woorank, Ahrefs Site Explorer, and Google Analytics. Ahrefs, which has been in the SEO business for a decade, offers extensive keyword databases and a powerful web crawler. Using Ahrefs, you can identify relevant keywords and those trending in the search engines. Google Analytics, meanwhile, is a popular SEO tool that keeps track of site statistics.

SEO tools offer detailed information about the health of your website and give alerts when problems arise that may affect your rankings. For example, Google Analytics, which is free, is a great way to track web traffic. This tool is used by over half of websites and is the most popular SEO Perth tool for many small businesses.

Another SEO tool is Ubersuggest. This tool collects the top searches based on any keyword you type into Google. It can be useful for brainstorming and finding keywords.